Trapstar Collaborations That Changed the Streetwear Game
Trapstar Collaborations That Changed the Streetwear Game
Blog Article
Trapstar, a streetwear brand born in the heart of West London, has become a powerful force in global fashion. Known for its bold graphics, rebellious attitude, and strong roots in music and youth culture, Trapstar has cemented itself as a staple of modern streetwear. But it wasn’t just the designs or slogans that propelled the brand to legendary status—its collaborations played a major role in transforming Trapstar from an underground name to an international streetwear heavyweight.
From music icons to sportswear giants, Trapstar’s strategic collaborations have redefined how streetwear intersects with culture. Below, we explore the most influential Trapstar collaborations that changed the game and elevated the brand to new heights.
1. Trapstar x Puma: Sportswear Meets Street Edge
Perhaps the most defining collaboration in Trapstar's history is its long-running partnership with Puma. The two brands began working together in 2015, creating a fusion of high-performance sportswear and gritty London street style. The result? A series of releases that included sneakers, tracksuits, and outerwear that embodied the urban spirit of both brands.
One standout piece from this collaboration was the Puma Disc Blaze Camo, a sneaker that sold out quickly upon release and became an instant collector’s item. The Trapstar x Puma range wasn't just about fashion—it was about merging cultures and connecting fans of football, grime, and streetwear.
Impact: This collab gave Trapstar global visibility and marked its transition from a local cult label to a brand with international reach.
2. Trapstar x Central Cee: Music Meets Fashion
UK rapper Central Cee, one of the hottest names in the music scene, has been spotted wearing Trapstar frequently. But the partnership went beyond styling—it led to exclusive co-branded releases that merged the identity of both icons.
Limited edition tracksuits, hoodies, and accessories dropped in small numbers, often selling out in minutes. Central Cee's influence, particularly among younger audiences, helped reinforce Trapstar’s appeal among Gen Z fashion lovers.
Impact: This collaboration solidified Trapstar’s reputation as the brand of the UK rap scene, blending music and street fashion in a way that few other labels have achieved.
3. Trapstar x Rihanna & Roc Nation: Celebrity-Driven Hype
Trapstar’s early support from Rihanna and her management team, Roc Nation, helped catapult the brand into the international spotlight. Rihanna was photographed multiple times in Trapstar apparel during the early 2010s, from oversized jackets to bold logo tees.
The brand's affiliation with Roc Nation led to increased visibility in the US and opened doors to new partnerships and celebrity endorsements. This organic celebrity cosign wasn’t just good PR—it was a major cultural validation.
Impact: Rihanna’s support turned Trapstar into a must-have brand for fashion-conscious fans across the globe, especially in the US market.
4. Trapstar x Vybz Kartel: Streetwear Goes Global
In a bold move that merged fashion and Jamaican dancehall culture, Trapstar collaborated with Vybz Kartel, a legendary name in Caribbean music. While this collaboration wasn't widely released through major retailers, its limited edition pieces were cultural statements, blending the energy of Kingston’s streets with London’s underground style.
The capsule included graphic tees and accessories that paid homage to Kartel’s influence, helping Trapstar connect with a broader Caribbean and diaspora audience.
Impact: This collab showcased Trapstar’s ability to go beyond fashion, embedding itself in global music and youth movements.
5. Trapstar x Selfridges: From Street to Luxury
In an unexpected yet powerful move, Trapstar launched pop-up shops in Selfridges, one of the UK’s most prestigious department stores. This collaboration helped shift perceptions of what streetwear could be—taking a brand rooted in underground culture and placing it on the shelves of high-end retail spaces.
This move wasn’t just about accessibility; it was about prestige. It proved that streetwear and luxury were no longer opposing forces but part of the same evolving fashion narrative.
Impact: Trapstar blurred the lines between streetwear and luxury fashion, paving the way for other streetwear brands to enter high-end retail.
6. Trapstar x Nocta (Drake’s Label) – Rumored Impact
Though an official Trapstar x Nocta (Drake's sub-label under Nike) collaboration hasn't been confirmed, the crossover appeal is undeniable. Drake and members of his OVO crew have often been seen wearing Trapstar gear, fueling speculation and boosting hype.
Even without an official product line, this alignment suggests a shared aesthetic and cultural synergy that fans respond to. It also points to the potential for future collaborations between Trapstar and North American heavyweights.
Impact: Even without formal partnership, association with global artists like Drake amplifies Trapstar’s influence far beyond the UK.
Why Trapstar Collaborations Matter
Trapstar’s approach to collaborations is unique. Rather than chasing hype, the brand chooses partners that align with its identity—authentic, gritty, and culturally rooted. Whether it’s teaming up with a sportswear brand like Puma or getting support from major music icons, Trapstar uses collaborations to tell stories, build communities, and push fashion boundaries.
These collaborations also create limited edition products that drive urgency and resale value, fueling the brand’s street credibility and long-term appeal.
Final Thoughts
Trapstar has proven that streetwear isn't just about clothing—it's about culture, community, and credibility. Through carefully selected collaborations, the brand has evolved from an underground sensation into a global phenomenon. Whether you're a longtime fan or just discovering the brand, these collaborations have undoubtedly shaped Trapstar's legacy and redefined what it means to be part of the streetwear movement.You can check out trapstarss.com.
If you want to stay ahead of the next big Trapstar collab, be sure to follow their official channels, sign up for email alerts, and keep an eye on limited releases. In the world of streetwear, timing is everything—and Trapstar is always one drop away from rewriting the game once again.
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